%0 Journal Article %A van Male, Judith %T Methoden en technieken in kwalitatief onderzoek %D 2011 %J KWALON, %V 16 %N 2 %@ 1875-7324 %R https://doi.org/10.5117/2011.016.002.006 %K qualitative interview,focus groups,elicitation and projective techniques,innovative methods %I Amsterdam University Press, %X Methods and techniques in qualitative research Methods and techniques in qualitative research Qualitative market research has evolved into a serious and respected profession. This article gives an overview of the methods and techniques used in contemporary market research and when and why these techniques are applied. %U https://www.aup-online.com/content/journals/10.5117/2011.016.002.006