RT Journal Article SR Electronic(1) A1 van Male, JudithYR 2011 T1 Repliek JF KWALON, VO 16 IS 2 OP DO https://doi.org/10.5117/2011.016.002.016 PB Amsterdam University Press, SN 1875-7324, AB Reply Reply Qualitative market research has evolved into a serious and respected profession. This article is a reply on a comment to her article by Daan Andriessen. , UL https://www.aup-online.com/content/journals/10.5117/2011.016.002.016