%0 Journal Article %A J.M. Verschuren, Piet %T Repliek %D 2011 %J KWALON, %V 16 %N 2 %@ 1875-7324 %R https://doi.org/10.5117/2011.016.002.062 %K qualitative causal research,generative causality,accessibility of the research object,utility of research,qualitative marketing research %I Amsterdam University Press, %X Reply Reply This contribution is a reply to the reaction of Chris Kuiper and Loes Houweling on the article ‘De waarde van kwalitatieve strategieën voor het praktijkgericht onderzoek’, written by Piet J.M. Verschuren. %U https://www.aup-online.com/content/journals/10.5117/2011.016.002.062