@article{aup:/content/journals/10.5117/2016.021.002.002, author = "Groenland, Edward", title = "Kwalitatief onderzoek in het businessdomein: een deductieve aanpak verdient vaak de voorkeur", journal= "KWALON", year = "2016", volume = "21", number = "2", pages = "", doi = "https://doi.org/10.5117/2016.021.002.002", url = "https://www.aup-online.com/content/journals/10.5117/2016.021.002.002", publisher = "Amsterdam University Press", issn = "1875-7324", type = "Journal Article", keywords = "qualitative analysis", keywords = "business domain", keywords = "deductive approach", keywords = "methodology", abstract = "Qualitative research in the business domain: often a deductive approach is to be preferred This position paper discusses deductive versus inductive analysis approaches to qualitative research in the business domain. It is argued that generally a deductive approach is to be preferred, because in a deductive approach use can be made of all prior academic knowledge, which is often substantial. As a consequence, outcome-based recommendations may be of higher quality to the client, and be of more practical use.", }