RT Journal Article SR Electronic(1) A1 Groenland, EdwardYR 2016 T1 Kwalitatief onderzoek in het businessdomein: een deductieve aanpak verdient vaak de voorkeur JF KWALON, VO 21 IS 2 OP DO https://doi.org/10.5117/2016.021.002.002 PB Amsterdam University Press, SN 1875-7324, AB Qualitative research in the business domain: often a deductive approach is to be preferred This position paper discusses deductive versus inductive analysis approaches to qualitative research in the business domain. It is argued that generally a deductive approach is to be preferred, because in a deductive approach use can be made of all prior academic knowledge, which is often substantial. As a consequence, outcome-based recommendations may be of higher quality to the client, and be of more practical use., UL https://www.aup-online.com/content/journals/10.5117/2016.021.002.002