RT Journal Article SR Electronic(1) A1 de Greve, LoreYR 2023 T1 ‘A promise on the value you’ll receive.’ Over branding in het literaire veld JF Internationale Neerlandistiek, VO 61 IS 1 SP 101 OP 105 DO https://doi.org/10.5117/IN2023.1.009.GREV PB Amsterdam University Press, SN 2214-5729, AB , UL https://www.aup-online.com/content/journals/10.5117/IN2023.1.009.GREV