2004
Volume 28, Issue 2
  • E-ISSN: 1388-1302

Abstract

Abstract NL

Dit artikel draagt bij aan de literatuur over gendergelijkheidsinterventies door de rol van formele sponsorprogramma’s te onderzoeken. Hoewel er uitgebreid wetenschappelijk onderzoek is gedaan naar zowel de positieve als negatieve gevolgen van informele sponsorrelaties, bestaat er nog weinig kennis over de (onbedoelde) effecten van formele sponsorprogramma’s. Dit onderzoek, uitgevoerd bij een professionele dienstverlener in Nederland, volgt 21 vrouwen uit zowel etnische minderheids- als meerderheidsgroepen en hun sponsors binnen een formeel programma. Er zijn vijf sponsorpraktijken geïdentificeerd: spiegelen, adviseren, netwerken en zichtbaar maken, beschermen, en pleiten voor promotie. Echter, de meeste sponsors neigen naar meer passieve praktijken die dicht bij mentoring liggen. De studie concludeert dat het formaliseren van sponsorrelaties moeilijk is vanwege macht- en vertrouwenskwesties en zelfs contraproductief kan zijn als dominante gegenderde opvattingen over ‘leiderschap’ en ‘potentieel’ niet worden aangepakt.

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