@article{aup:/content/journals/10.5117/TVGN2022.3.003.HARD, author = "Hardies, Kris", title = "Normalising gender equality: Changing gender norms to increase gender equality", journal= "Tijdschrift voor Genderstudies", year = "2022", volume = "25", number = "3", pages = "212-230", doi = "https://doi.org/10.5117/TVGN2022.3.003.HARD", url = "https://www.aup-online.com/content/journals/10.5117/TVGN2022.3.003.HARD", publisher = "Amsterdam University Press", issn = "2352-2437", type = "Journal Article", keywords = "gender norms", keywords = "gender inequality", keywords = "social norms", keywords = "gender equality", abstract = "Abstract Despite much progress over the past decades, large gender inequalities persist. In this article, I argue that we need a better understanding of social norms to understand persisting gender inequalities and to achieve further gender equality. Many social norms are gender norms: informal rules that specify what is acceptable and what is not in a group basedupongendered distinctions (e.g. female vs male). I discuss different mechanisms through which existing norms can change: the provision of information to correct misperceptions, legal reforms and policy changes, and norm transgression. I illustrate how changing norms could increase gender equality by discussing examples related to important gender norms around paid labour, caregiving, and parenthood.", }