%0 Journal Article %A Hoeks, John %T Duurzaam onderzoek %D 2016 %J Tijdschrift voor Taalbeheersing, %V 38 %N 2 %P 157-161 %@ 2352-1236 %R https://doi.org/10.5117/TVT2016.2.HOES %K research integrity %K sustainability %K statistical power %K cocktail approach %I Amsterdam University Press, %X Abstract Sustainable Research To increase the effectiveness of communication research in terms of theoretical and practical yield, I propose a three-pronged approach: 1) Reduce the temptation to make less ethical decisions by changing publication policies; 2) Increase the power of the statistical tests, also by maximizing effect size; 3) Focus the research effort on the domain of sustainability. %U https://www.aup-online.com/content/journals/10.5117/TVT2016.2.HOES