- ISSN: 1385-1535
- E-ISSN: 1875-7324
-
oa Repliek
- Amsterdam University Press
- Source: KWALON, Volume 16, Issue 2, Jun 2011,
Abstract
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Qualitative market research has evolved into a serious and respected profession. This article is a reply on a comment to her article by Daan Andriessen.
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Keyword(s):
qualitative interview,focus groups,elicitation and projective techniques,innovative methods