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Multiple screens in the living room: a study on simultaneous media use

Today’s (home) media environment is becoming increasingly saturated. Smartphones, tablets and laptops enter our living rooms and possibly alter our television viewing experience. In this paper, we want to grasp to what extent the use and role of television changes in the presence of multiple mobile media technologies. Through a multi-method approach we explore TV viewing behavior in a media-rich living room. Survey results indicate that the ownership of multiple media technologies in the home environment promotes their use whilst watching television. In addition, in-depth interviews reveal that in these media-rich living rooms media consumption becomes both more individualized and more social. According to the interviewees, social interaction within the living room has not decreased, but rather complemented with online conversations. These conversations can be in accordance (or congruent) with television content, but most of the time they are unrelated (or incongruent).