Controle en instemming segmentatieregimes binnen digitale platformen | Amsterdam University Press Journals Online
2004
Volume 38 Number 4
  • ISSN: 0169-2216
  • E-ISSN: 2468-9424

Abstract

Samenvatting

Veel onderzoek bestudeert hoe digitale platformen via ‘algoritmisch management’ regels implementeren om werkers te ‘matchen’ met klanten. Maar er is weinig bekend over de vraag of en hoe deze regels bijdragen aan de vormgeving van segmentatieregimes tussen (en binnen) verschillende soorten platformen (m.n. locatie-gebonden en online), en over de wijze waarop platformwerkers deze regimes mede vormgeven door de regels in hun eigen voordeel te gebruiken. Op basis van een vergelijkende studie van twee platformen voor maaltijdbezorging (Deliveroo en Takeaway) en twee online freelance platformen (Upwork en Jellow) in België onderzoeken wij hoe platformwerkers hun instemming met de platformregels organiseren door te zorgen voor ‘ruimte’ voor controle over de uitvoering van hun werk. Uitgaande van de labour process-theorie stellen wij dat deze ruimte wordt vormgegeven door de manier waarop platformen risico’s doorschuiven naar werkers door de toegang tot werk te regelen via beloningen en sancties. Wij leggen uit hoe platformwerkers zich organiseren rond deze regels, waarbij we wijzen op de ‘beschermingsruimte’ voor maaltijdbezorgers en de ‘concurrentieruimte’ voor freelancers. Deze ruimtes zijn bepalend voor de segmentatieregimes die ontstaan door de dynamiek achter de platformmodellen in relatie tot arbeidssturing en de pogingen van werkers om controle over deze modellen te krijgen.

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