Het promoten van gezonde voeding met behulp van vlogs | Amsterdam University Press Journals Online
2004
Volume 49, Issue 2
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Abstract

Numerous studies have consistently shown that children do not consume the recommended amount of fruit and vegetables to grow up healthily. The aim of this research was to discover if, and how, vlogs can contribute as a health promotion strategy. A qualitative study with 25 interviews including experts, marketeers, parents and teachers was conducted. Participants were benevolent to promote fruit and vegetables through vlogs. Vlogs have the power to contribute inspiration, motivation, information, and activation to stimulate fruit and vegetables consumption among young children. To develop the vlogs, co-creation with children in the target group is considered to be necessary. In general, the use of vlogs to stimulate fruit and vegetable consumption seems promising.

Loading

Article metrics loading...

/content/journals/10.5117/TVC2021.2.003.MAKE
2021-01-01
2024-04-19
Loading full text...

Full text loading...

/deliver/fulltext/13846930/49/2/TVC2021.2.003.MAKE.html?itemId=/content/journals/10.5117/TVC2021.2.003.MAKE&mimeType=html&fmt=ahah

References

  1. Ahern, S. M., Caton, S. J., Blundell, P., & Hetherington, M. M.(2014). The root of the problem: increasing root vegetable intake in preschool children by repeated exposure and flavour flavour learning. Appetite, 80, 154-160.
    [Google Scholar]
  2. Ahn, R., & Nelson, M. R.(2015). Observations of food consumption in a daycare setting. Young Consumers, 16(4), 420-437.
    [Google Scholar]
  3. Alissa, E. M., & Ferns, G. A.(2017). Dietary fruits and vegetables and cardiovascular diseases risk. Critical Reviews in Food Science and Nutrition, 57(9), 1950-1962.
    [Google Scholar]
  4. Arnold, A.(2017). Why YouTube stars influence millennials more than traditional celebrities. Forbes. www.forbes.com/sites/under30network/2017/06/20/why-youtube-stars-influence-millennials-more-than-traditional-celebrities
    [Google Scholar]
  5. Alruwaily, A., Mangold, C., Greene, T., Arshonsky, J., Cassidy, O., Pomeranz, J. L., & Bragg, M.(2020). Child social media influencers and unhealthy food product placement. Pediatrics, 146(5), e20194057.
    [Google Scholar]
  6. Andrews, M.(2019). Hidden persuasion: 33 psychological influences techniques in advertising. Laurence King Publishing.
    [Google Scholar]
  7. Bandura, A.(1986). Social foundations of thought and action: A social cognitive theory. Prentice-Hall.
    [Google Scholar]
  8. Berlo, D. van.(2012). Wij, de overheid: Co-creatie in de netwerksamenleving. Programma Ambtenaar 2.0.
    [Google Scholar]
  9. Birch, L. L., & Davison, K. K.(2001). Family environmental factors influencing the developing behavioral controls of food intake and childhood overweight. Pediatric Clinics of North America, 48(4), 893-907.
    [Google Scholar]
  10. Boyland, E. J., Nolan, S., Kelly, B., Tudur-Smith, C., Jones, A., Halford, J. C., & Robinson, E.(2016). Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults. The American Journal of Clinical Nutrition, 103(2), 519-533.
    [Google Scholar]
  11. Braun, V., & Clarke, V.(2013). Successful qualitative research: A practical guide for beginners. SAGE Publications Ltd.
    [Google Scholar]
  12. Coates, A. E., Hardman, C. A., Halford, J., Christiansen, P., & Boyland, E. J.(2019). Food and beverage cues featured in YouTube videos of social media influencers popular with children: an exploratory study. Frontiers in Psychology, 10, 2142.
    [Google Scholar]
  13. Cornelio, G.S., & Cruz, E.(2014). Co-creation and participation as a means of innovation in new media: An analysis of creativity in the photographic field. International Journal of Communication, 8, 1-20.
    [Google Scholar]
  14. Droog, S. M. de, Buijzen, M., & Valkenburg, P. M.(2014). Enhancing children’s vegetable consumption using vegetable-promoting picture books. The impact of interactive shared reading and character-product congruence. Appetite, 73, 73-80.
    [Google Scholar]
  15. Droog, S. M. de, Valkenburg, P. M., & Buijzen, M.(2011). Using brand characters to promote young children’s liking of and purchase requests for fruit. Journal of Health Communication, 16(1), 79-89.
    [Google Scholar]
  16. Drummond, C.(2011). Using nutrition education and cooking classes in primary schools to encourage healthy eating. The Journal of Student Wellbeing, 4(2), 43.
    [Google Scholar]
  17. Dubowitz, T., Heron, M., Bird, C. E., Lurie, N., Finch, B. K., Basurto-Dávila, R., Hale, L., & Escarce, J. J.(2008). Neighborhood socioeconomic status and fruit and vegetable intake among whites, blacks, and Mexican Americans in the United States. The American Journal of Clinical Nutrition, 87(6), 1883-1891.
    [Google Scholar]
  18. Dudley, D. A., Cotton, W. G., & Peralta, L. R.(2015). Teaching approaches and strategies that promote healthy eating in primary school children: a systematic review and meta-analysis. The International Journal of Behavioral Nutrition and Physical Activity, 12, 28.
    [Google Scholar]
  19. Evans, N. J., Hoy, M. G., & Childers, C. C.(2018). Parenting “YouTube natives”: the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos. Journal of Advertising, 47(4), 326-346.
    [Google Scholar]
  20. Folkvord, F.(2019). Systematically testing the effects of promotion techniques on children’s fruit and vegetables intake on the long term: a protocol study of a multicenter randomized controlled trial. BMC Public Health, 19(1), 1-7.
    [Google Scholar]
  21. Folkvord, F., Anastasiadou, D. T., & Anschütz, D.(2017). Memorizing fruit: The effect of a fruit memory-game on children’s fruit intake. Preventive Medicine Reports, 5, 106-111.
    [Google Scholar]
  22. Folkvord, F., Anschütz, D. J., Boyland, E., Kelly, B., & Buijzen, M.(2016). Food advertising and eating behavior in children. Current Opinion in Behavioral Sciences, 9, 26-31.
    [Google Scholar]
  23. Folkvord, F., Bevelander, K. E., Rozendaal, E., & Hermans, R.(2019). Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study. Young Consumers, 20(2), 77-90.
    [Google Scholar]
  24. Folkvord, F., & Hermans, R. C. J.(2020). Food marketing in an obesogenic environment: a narrative overview of the potential of healthy food promotion to children and adults. Current Addiction Reports, 7(4), 431-436.
    [Google Scholar]
  25. Folkvord, F., & Laguna-Camacho, A.(2019). The effect of a memory-game with images of vegetables on children’s vegetable intake: An experimental study. Appetite, 134(1), 120-124.
    [Google Scholar]
  26. Frederick, E. L., Lim, C. H., Clavio, G., & Walsh, P.(2012). Why we follow: An examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter. International Journal of Sport Communication, 5(4), 481-502.
    [Google Scholar]
  27. Glaser, B. G., & Strauss, A. L.(1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
    [Google Scholar]
  28. Goldfield, G. S., Lumb, A. B., & Colapinto, C. K.(2011). Relative reinforcing value of energy-dense snack foods: In overweight and obese adults. Canadian Journal of Dietetic Practice and Research, 72(4), 170-174.
    [Google Scholar]
  29. Hanks, A. S., Just, D. R., & Brumberg, A.(2016). Marketing vegetables in elementary school cafeterias to increase uptake. Pediatrics, 138(2), e20151720.
    [Google Scholar]
  30. Hammons, A. J., & Fiese, B. H.(2011). Is frequency of shared family meals related to the nutritional health of children and adolescents?Pediatrics, 127(6), e1565-e1574.
    [Google Scholar]
  31. Hennessy, E., Hughes, S. O., Goldberg, J. P., Hyatt, R. R., & Economos, C. D.(2010). Parent behavior and child weight status among a diverse group of underserved rural families. Appetite, 54(2), 369-377.
    [Google Scholar]
  32. Hijmans, E., & Wester, F.(2006). De kwalitatieve interviewstudie. In F.Wester, K.Renckstorf & P.Scheepers (Red.), Onderzoekstypen in de communicatiewetenschap (pp. 507-532). Kluwer.
    [Google Scholar]
  33. Hu, F. B.(2013). Resolved: there is sufficient scientific evidence that decreasing sugar sweetened beverage consumption will reduce the prevalence of obesity and obesity-related diseases. Obesity Reviews, 14(8), 606-619.
    [Google Scholar]
  34. Jacka, F. N., Kremer, P. J., Berk, M., de Silva-Sanigorski, A. M., Moodie, M., Leslie, E. R., Pasco, J. A., & Swinburn, B. A.(2011). A prospective study of diet quality and mental health in adolescents. PlOS ONE, 6(9), e24805.
    [Google Scholar]
  35. Jans, S. de, Cauberghe, V., & Hudders, L.(2019). How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog. Journal of Advertising, 47(4), 309-325.
    [Google Scholar]
  36. Lanting, C., Heerdink, N., & van Wouwe, J.(2013). JGZ-richtlijn voeding en eetgedrag. Tijdschrift voor jeugdgezondheidszorg, 45, 106.
    [Google Scholar]
  37. Lee, J. E., & Watkins, B.(2016). YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760.
    [Google Scholar]
  38. Lin, B. H., & Morrison, R. M.(2002). Higher fruit consumption linked with lower body mass index. Food Review, 25, 28-32.
    [Google Scholar]
  39. Lindsay, A. C., Sussner, K. M., Kim, J., & Gortmaker, S.(2006). The role of parents in preventing childhood obesity. The Future of Children, 16(1), 169-186.
    [Google Scholar]
  40. Lueck, J. A.(2015). Friend-zone with benefits: The parasocial advertising of Kim Kardashian. Journal of Marketing Communications, 21(2), 91-109.
    [Google Scholar]
  41. Lupiáñez-Villanueva, F., Gaskell, G., Veltri, G.A., Theben, A., Folkvord, F., Bonatti, L., Bogliacino, F., Fernández, L., & Codagnone, C.(2016). Study on the impact of marketing through social media, online games and mobile applications on children’s behaviour. European Commission.
    [Google Scholar]
  42. Mensink, F., Stafleu, A., & Postma-Smeets, A.(2017). Invloed van opvoeding op eetgedrag van kinderen. Factsheet. www.voedingscentrum.nl/Assets/Uploads/voedingscentrum/Documents/Professionals/Pers/Factsheets/Factsheet Iinvloed van omgeving op eetgedrag kinderen.pdf
    [Google Scholar]
  43. Molyneaux, H., O’Donnell, S., Gibson, K., & Singer, J.(2008). Exploring the gender divideon youTube: An analysis of the creation and reception of vlogs. American Communication Journal, 10(2),1-14
    [Google Scholar]
  44. Naderer, B., Matthes, J., & Zeller, P.(2018). Placing snacks in children’s movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. International Journal of Advertising, 37(6), 852-870.
    [Google Scholar]
  45. Newcom. (2020). Nationale social media onderzoek 2020. Newcom.
    [Google Scholar]
  46. Neumark-Sztainer, D., Martin, S. L., & Story, M.(2000). School-based programs for obesity prevention: What do adolescents recommend?American Journal of Health Promotion, 14(4), 232-235.
    [Google Scholar]
  47. PapiesE. K.(2016). Health goal priming as a situated intervention tool: How to benefit from nonconscious motivational routes to health behaviour. Health Psychology Review, 10(4), 408-424.
    [Google Scholar]
  48. Pempek, T. A., & Calvert, S. L.(2009). Tipping the balance: use of advergames to promote consumption of nutritious foods and beverages by low-income African American children. Archives of Pediatrics & Adolescent Medicine, 163(7), 633-637.
    [Google Scholar]
  49. Riet, J. van ’t, Sijtsema, S. J., Dagevos, H., & De Bruijn, G. J.(2011). The importance of habits in eating behaviour. An overview and recommendations for future research. Appetite, 57(3), 585-596.
    [Google Scholar]
  50. Rijksinstituut voor Volksgezondheid en Milieu (RIVM)(2016). Voedingsreclame gericht op kinderen. Overall Rapportage.Wageningen Universiteit.
    [Google Scholar]
  51. Rijksinstituut voor Volksgezondheid en Milieu (RIVM)(2017a). Groenteconsumptie 4-12-jarigen, Resultaten van VCP. RIVM.
    [Google Scholar]
  52. Rijksinstituut voor Volksgezondheid en Milieu (RIVM)(2017b). Fruitconsumptie 4-12-jarigen, Resultaten van VCP. RIVM.
    [Google Scholar]
  53. Russell, C. A., Norman, A. T., & Heckler, S. E.(2004). The consumption of television programming: Development and validation of the connectedness scale. Journal of Consumer Research, 31(1), 150-161.
    [Google Scholar]
  54. Salvy, S. J., de la Haye, K., Bowker, J. C., & Hermans, R. C.(2012). Influence of peers and friends on children’s and adolescents’ eating and activity behaviors. Physiology & Behavior, 106(3), 369-378.
    [Google Scholar]
  55. Smit, C. R., de Leeuw, R. N., Bevelander, K. E., Burk, W. J., & Buijzen, M.(2016). A social network-based intervention stimulating peer influence on children’s self-reported water consumption: A randomized control trial. Appetite, 103, 294-301.
    [Google Scholar]
  56. Smith, R., Kelly, B., Yeatman, H., & Boyland, E.(2019). Food marketing influences children’s attitudes, preferences and consumption: A systematic critical review. Nutrients, 11(4), 875.
    [Google Scholar]
  57. Snelson, C.(2013). Vlogging about school on YouTube: An exploratory study. New Media & Society, 17(3), 321/339.
    [Google Scholar]
  58. Stever, G. S., & Lawson, K.(2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American Journal of Psychology, 15(2), 339-354.
    [Google Scholar]
  59. Story, M., Neumark-Sztainer, D., & French, S.(2002). Individual and environmental influences on adolescent eating behaviors. Journal of the American Dietetic Association, 102(3Suppl), 40-51.
    [Google Scholar]
  60. Veirman, M. de, Hudders, L., & Nelson, M. R.(2019). What is influencer marketing and how does it target children? A review and direction for future research. Frontiers in Psychology, 10, 1-16.
    [Google Scholar]
  61. Valente, T. W., & Davis, R. L.(1999). Accelerating the diffusion of innovations using opinion leaders. The ANNALS of the American Academy of Political and Social Science, 566(1), 55-67.
    [Google Scholar]
  62. Valkenburg, P. M., & Piotrowski, J. T.(2017). Plugged in: How media attract and affect youth. Yale University Press.
    [Google Scholar]
  63. WestF., Morawska, A., & Joughin, K.(2010). The lifestyle behavior checklist: evaluation of the factor structure. Child: Care, Health and Development, 36(4), 508-515.
    [Google Scholar]
  64. Woudenberg, van T. J., Simoski, B., Fernandes de Mello Araújo, E., Bevelander, K. E., Burk, W. J., Smit, C. R., Buijs, L., Klein, M., & Buijzen, M.(2019). Identifying influence agents that promote physical activity through the simulation of social network interventions: Agent-based modeling study. Journal of Medical Internet Research, 21(8), e12914.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.5117/TVC2021.2.003.MAKE
Loading
/content/journals/10.5117/TVC2021.2.003.MAKE
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error