- ISSN: 1573-9775
- E-ISSN: 2352-1236
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oa Duurzaam onderzoek
- Amsterdam University Press
- Source: Tijdschrift voor Taalbeheersing, Volume 38, Issue 2, Sep 2016, p. 157 - 161
Abstract
Abstract
Sustainable Research
To increase the effectiveness of communication research in terms of theoretical and practical yield, I propose a three-pronged approach: 1) Reduce the temptation to make less ethical decisions by changing publication policies; 2) Increase the power of the statistical tests, also by maximizing effect size; 3) Focus the research effort on the domain of sustainability.
© 2016 Amsterdam University Press
