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oa De communicatieve relevantie van effectonderzoek
De noodzaak van statistische hervorming
- Amsterdam University Press
- Source: Tijdschrift voor Taalbeheersing, Volume 40, Issue 2, Dec 2018, p. 221 - 227
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- 01 Dec 2018
Abstract
Abstract
The communicative relevance of effect research: the necessity of statistics reform
In order for communication research to be relevant for societal, practical, purposes, researchers should be able to formulate the communicative relevance of their results. The results of quantitative communication effect research as they are currently communicated, do not meet this requirement. Effect researchers are currently ill-equipped for qualitative evaluations of the relevance of their obtained effects. This state of affairs calls for reform, if societal embedding of our research is to become a requirement.
© 2018 Amsterdam University Press