oa Analysis on the Influence of Western Abstract Art on the Print Advertising Design

This article analyzes the application of Western abstract art in print advertising design, from interpreting the importance of Western abstract art in print advertising design. Combined with the current development trend of print advertising design, this article studies how to flexibly use Western abstract art in print advertising design, and analyzes the connotation and transmission, form and structure, color and composition of abstract art in print advertising design by linking abstract art with print advertising design. The article combines the materials and craftsmanship of print advertising design to carry out innovative design research, so as to make China's print advertising design more contemporary.