2004
Volume 19, Issue 1
  • ISSN: 0921-5077
  • E-ISSN: 1875-7235

Abstract

Effectiveness of a communication training: A comparison between a tailor-made and a standard approach

Effectiveness of a communication training: A comparison between a tailor-made and a standard approach

Michael Rauner, Gerjo Kok & Toon Taris, Gedrag & Organisatie, Volume 19, Maart 2006, nr. 1, pp. 3-21

Long-term behavior change as a result of a training intervention is difficult to achieve. The present study assumes that a training will have a stronger impact when (1) a theory-based intervention program is used (in this case based on Ajzen's [1991] Theory of Planned Behaviour), and (2) if a structured approach is applied (Intervention Mapping, Bartholomew et al., 2001). Using a supervised control (N = 19) - experimental (N = 35) group design, the present study showed that the TPB-model can be used to frame desirable behaviour and to measure the outcome of the intervention. IM appeared an effective method to influence behaviour in the desired way. During the whole intervention the intervention group showed significantly more improvement on the TPB variables (attitude, subjective norm, perceived behavior and intention) than the control group.

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2006-03-01
2022-01-24
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