Spiritueel ondernemen: een onderzoek naar de commercialisering van spiritualiteit in populaire tijdschriften | Amsterdam University Press Journals Online
Volume 62, Issue 3
  • ISSN: 2542-6583
  • E-ISSN: 2590-3268


In the eyes of editors and advertisers involved in six spiritual magazines, spirituality is predominantly an individual process of experience, consciousness and insights. Only when specifically asked did respondents link spirituality to social engagement. Most did not experience tensions between spirituality and commerce: their idealistic motivations prevailed. On the ten features of commercialization which we distinguished, and scored highest and and lowest.


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  • Article Type: Research Article
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