2004
Volume 36, Issue 3
  • ISSN: 1573-9775
  • E-ISSN: 2352-1236

Abstract

Abstract

In this experiment the effectiveness of a fotonovela for Dutch low-literates was assessed and underlying mechanisms that could account for possible persuasive effects were studied. The Entertainment Overcoming Resistance Model (EORM; Moyer-Gusé, 2008) served as a theoretical framework. The fotonovela that was used was a Dutch translation of the diabetes fotonovela ‘Sweet Temptations’ developed and tested in the US. Participants were 92 low-literates, randomly assigned to one of three groups: a group that read the fotonovela, a group that read a traditional diabetes brochure, and a control group that only answered questions about diabetes knowledge and behavioral intentions. Both the fotonovela and the traditional brochure produced more diabetes knowledge and stronger behavioral intentions than were measured in the control group. The fotonovela outperformed the traditional brochure in effects on diabetes knowledge. No support was found for propositions in the EORM concerning the role of mediators in the persuasive effects of processing a narrative message.

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2014-12-31
2022-11-30
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