OA

De stilte na de brainstorm: het belang van effectieve ideeënselectie

After the brainstorm: The importance of effective idea selection

E. Rietzschel, B. Nijstad & W. Stroebe, Gedrag & Organisatie, volume 22, March 2009, nr. 1, pp. 76-87

This article addresses the question how generating creative ideas (as done in brainstorming sessions) contributes to effective innovation. Several experiments are discussed, which show that creative idea generation in itself is not sufficient to come to the selection of good ideas; instead, using the right selection criteria is essential. Implications for management practice are discussed.