2004
Volume 15, Issue 2
  • ISSN: 1385-1535
  • E-ISSN: 1875-7324

Abstract

Samenvatting

In dit artikel wordt ingegaan op de verschillende online kwalitatieve onderzoeksinstrumenten in marktonderzoek en de waarde van computer mediated communication (CMC) ten opzichte van face to face (FTF) communicatie. Ook wordt uiteengezet op welke manier de methode van het online forum het beste kan worden ingezet.

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2010-06-01
2022-01-24
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