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Ethically responsible research of posts on social media: How to discuss it with the users of a platform?
In discourse analysis, it is common to examine social media data without informing users and without asking for their consent. However, ethics are increasingly considered to be important. In this paper, we reflect on a method to develop more ethically sensitive approaches in discourse analysis by taking the users’ opinions and views into consideration. We approached Facebook, Reddit, Twitter and Instagram users in order to start a conversation with them about their views on research into their posts. In this paper, we reflect on our attempts to involve users in a conversation and what this might imply for discourse analysis of social media.