2004
Volume 20, Issue 1
  • ISSN: 1385-1535
  • E-ISSN: 1875-7324

Abstract

Qualitative framing research as a means for enhancing persuasive powers in advertising and information for the general public

Qualitative framing research as a means for enhancing persuasive powers in advertising and information for the general public

Identifying and listing frames in the public domain often leads to qualitative research methods. The challenge for this qualitative inductive framing research is to picture reality as realistically as possible. A more varied range of data collection methods, specific interpretation schemes and reliability tests are effective instruments to achieve broader and more accurate results.

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/content/journals/10.5117/2015.020.001.053
2015-03-01
2021-12-02
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