Summaries | Amsterdam University Press Journals Online
Volume 33, Issue 3
  • ISSN: 0921-5077
  • E-ISSN: 1875-7235


Organizations usually implement technological innovations with the aim of improving and optimizing the efficiency of services and work processes. However, it appears that a technological transition does not always lead to the intended result and may even result in poorer performance and reduced well-being of employees. This is also referred to as the technology paradox. The central question that is addressed in this extensive adaptation of my inaugural address is how employees can continue to perform sustainable under the rapidly changing circumstances of digitalization. Four factors are discussed that are important for sustainable work performance, also in times of digitalization: (1) a healthy job design; (2) a good work-life balance; (3) attention for diversity of personnel; (4) opportunities for job crafting. In addition, it is explored how digitalization influences these factors. Finally, some ideas for research are discussed to better understand how sustainable performance in times of digitalization can be assured so that we can reduce the technology paradox and optimize the potentials of technology.


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