2004
Volume 38, Issue 2
  • ISSN: 1573-9775
  • E-ISSN: 2352-1236

Abstract

Abstract

To increase the effectiveness of communication research in terms of theoretical and practical yield, I propose a three-pronged approach: 1) Reduce the temptation to make less ethical decisions by changing publication policies; 2) Increase the power of the statistical tests, also by maximizing effect size; 3) Focus the research effort on the domain of sustainability.

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2016-09-01
2021-10-27
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  • Article Type: Research Article
Keyword(s): cocktail approach; research integrity; statistical power; sustainability
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