- ISSN: 1385-1535
- E-ISSN: 1875-7324
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oa Commentaar
- Amsterdam University Press
- Source: KWALON, Volume 16, Issue 2, Jun 2011,
Abstract
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This contribution is a reply on the article ‘Methoden en technieken in kwalitatief onderzoek’, written by Judith van Male. Andriessen recognises the practise driven reality of the qualitative market researcher in which applicability of results is leading. In addition he suggests a way to incorporate science based knowledge into practice driven qualitative research.
© by the author
Keyword(s):
qualitative interview,focus groups,elicitation and projective techniques,innovative methods