2004
Volume 16, Issue 2
  • ISSN: 1385-1535
  • E-ISSN: 1875-7324

Abstract

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This contribution is a reply on the article ‘Methoden en technieken in kwalitatief onderzoek’, written by Judith van Male. Andriessen recognises the practise driven reality of the qualitative market researcher in which applicability of results is leading. In addition he suggests a way to incorporate science based knowledge into practice driven qualitative research.

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/content/journals/10.5117/2011.016.002.014
2011-06-01
2021-12-01
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