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oa Methoden en technieken in kwalitatief onderzoek
- Amsterdam University Press
- Source: KWALON, Volume 16, Issue 2, Jun 2011,
Abstract
Methods and techniques in qualitative research
Methods and techniques in qualitative research
Qualitative market research has evolved into a serious and respected profession. This article gives an overview of the methods and techniques used in contemporary market research and when and why these techniques are applied.
© by the author
Keyword(s):
qualitative interview,focus groups,elicitation and projective techniques,innovative methods