2004
Volume 16, Issue 2
  • ISSN: 1385-1535
  • E-ISSN: 1875-7324

Abstract

Methods and techniques in qualitative research

Methods and techniques in qualitative research

Qualitative market research has evolved into a serious and respected profession. This article gives an overview of the methods and techniques used in contemporary market research and when and why these techniques are applied.

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/content/journals/10.5117/2011.016.002.006
2011-06-01
2022-01-19
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