Een koloniale cultuur langs de Zaan | Amsterdam University Press Journals Online
Volume 132 Number 3
  • ISSN: 0040-7518
  • E-ISSN: 2352-1163



This article argues that the extensive rice milling industry that thrived in the Zaan region around 1900 contributed to a Dutch colonial culture, by presenting itself as part of a natural division of labour between colony and metropole that rested on European colonial rule. Processing large amounts of Javanese and Burmese rice, the millers deliberately exploited the colonial origins and exotic associations of this commodity to present themselves and market their product, explicitly relating their factories to the Southeast-Asian production areas in advertisements and anniversaries. In doing so they propagated their role as meaningful places in a transnational trade network that constituted an imperial space.


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  • Article Type: Research Article
Keyword(s): advertising; colonial cultures; commodities; imperialism; industrialisation
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