Reclamevermeldingen: scheppen ze orde in de TikTokreclamechaos? | Amsterdam University Press Journals Online

2004

Volume 53, Issue 1

ISSN: 1384-6930
E-ISSN: 1875-7286

oa Reclamevermeldingen: scheppen ze orde in de TikTokreclamechaos?
By Daphne L.M. van der Bend¹
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¹ University of Newcastle, School of Health Sciences, College of Health, Medicine and Wellbeing; Wageningen University & Research, Department of Social Sciences, Marketing & Consumer Behaviour Group, PhD-student
Publisher: Amsterdam University Press
Source: Tijdschrift voor Communicatiewetenschap, Volume 53, Issue 1, Jan 2025, p. 95 - 99
DOI: https://doi.org/10.5117/TCW2025.1.007.BEND
Language: Dutch
- Published online: 01 Jan 2025

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© Daphne L.M. van der Bend. This is an open access article distributed under the terms of the CC BY-ND 4.0 license http://creativecommons.org/licenses/by-nd/4.0

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References

Van der Bend, D.L.M., GijsmanN., ShrewsburyV.A., BucherT., van Trijp, H., & van Kleef, E. (2023). Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes. Computers in Human Behavior, 144, 107723.
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