2004
Volume 42, Issue 2
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Communication strategies in complex collaboration: a case study on innovation in health prevention

Communication strategies in complex collaboration: a case study on innovation in health prevention

To prevent people at risk of type 2 diabetes and people with weight problems, a lifestyle intervention project, called the ‘BeweegKuur’ has been developed in the Netherlands. The BeweegKuur, geared towards promoting healthy nutrition and sufficient exercise has been developed and implemented through a great number of parties. In different meetings these parties, with different views and interests discuss the nature and the course of the project. This study concerns the nature and effectiveness of communication strategies that participants use in which they support both their own interests and the collective ambitions at the same time. The study shows how in the collaboration relevant contexts are created and become concrete through their conversations. How this new, jointly created reality, is a new common reference point for behavior in the cooperation.

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/content/journals/10.5117/2014.042.002.121
2014-06-01
2021-11-28
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