Tijdschrift voor Communicatiewetenschap - Volume 42, Issue 2, 2014

Beste lezer,

I make conscious misleading choices? On logos on food products and the influence on skepticism and buying intention I make conscious misleading choices? On logos on food products and the influence on skepticism and buying intention In this paper we studied a well known label used on food products in Dutch groceries. This label, introduced by the food industry, is tested whether it influences purchase intention, and whether r Read More

Communication strategies in complex collaboration: a case study on innovation in health prevention Communication strategies in complex collaboration: a case study on innovation in health prevention To prevent people at risk of type 2 diabetes and people with weight problems, a lifestyle intervention project, called the ‘BeweegKuur’ has been developed in the Netherlands. The BeweegKuur, geared towards promot Read More

Ideological pluralism in Flemish news media outlets: the Belgian government formation 2010-2011 Ideological pluralism in Flemish news media outlets: the Belgian government formation 2010-2011 On the basis of a critical discourse analysis of four crisis moments during the Belgian government formation 2010-2011, this paper aims to reveal the ideological assumptions and preferences in the editorializing coverage Read More

Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation While Twitter offers organizations chances to improve their reputations, tweets Read More

In search of the holy grail: analyzing press coverage regarding Flemish public service television’s cultural programmes In search of the holy grail: analyzing press coverage regarding Flemish public service television’s cultural programmes Historically, culture took up a central position in public service broadcasting, fitting its cultural-educational logic with a focus on high culture. Yet, in public service broadcasting’s move to a mo Read More

Daniel Biltereyst, Roel Vande Winkel (red.) (2013).New York: Palgrave Macmillan.ISBN: 978-0230340817, ISBN10: 0230340814.