Kwalitatief onderzoek in het businessdomein: een deductieve aanpak verdient vaak de voorkeur | Amsterdam University Press Journals Online
Volume 21, Issue 2
  • ISSN: 1385-1535
  • E-ISSN: 1875-7324


Qualitative research in the business domain: often a deductive approach is to be preferred

This position paper discusses deductive versus inductive analysis approaches to qualitative research in the business domain. It is argued that generally a deductive approach is to be preferred, because in a deductive approach use can be made of all prior academic knowledge, which is often substantial. As a consequence, outcome-based recommendations may be of higher quality to the client, and be of more practical use.


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