2004
  1. Home
  2. A-Z Publications
  3. Tijdschrift voor Communicatiewetenschap
  4. Volume 51, Issue 3
  5. Article
Volume 51 Number 3
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286
file format pdf download PDF

There is no abstract available.

© Liselot Hudders & Eva A. van Reijmersdal. This is an open access article distributed under the terms of the CC BY-ND 4.0 license. http://creativecommons.org/licenses/by-nd/4.0
Loading

Article metrics loading...

/content/journals/10.5117/TCW2023.3.001.HUDD
2023-09-01
2025-06-12
The full text of this item is not currently available.

References

  1. Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in influencer marketing: A review and bibliometric analysis. Journal of Interactive Advertising, 22(1), 1-27.
     [Google Scholar]
  2. Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617-644.
     [Google Scholar]
  3. Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial implications. Journal of Advertising, 50(2), 160-178.
     [Google Scholar]
/content/journals/10.5117/TCW2023.3.001.HUDD
Loading

Most Cited Most Cited RSS feed

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error