oa Influencermarketing door de ogen van jongeren

References

1. Anand, P., & Sternthal, B. (1990). Ease of message processing as a moderator of repetition effects in advertising. Journal of Marketing Research, 27(3), 345-353.
   [Google Scholar]
2. Appel, G., Grewal, L., Hadi, R., & Stephen, A.T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48, 79-95.
   [Google Scholar]
3. Bandura, A. (2002). Social cognitive theory in cultural context. Applied Psychology, 51(2), 269-290.
   [Google Scholar]
4. Baek, T. H., & Morimoto, M. (2012). Stay away from me: Examining the determinants of consumer avoidance of personalized advertising. Journal of Advertising, 41(1), 59-76.
   [Google Scholar]
5. Belanche, D., Flavián, C., & Pérez-Rueda, A. (2017). Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads. Journal of Interactive Marketing, 37(1), 75-88.
   [Google Scholar]
6. Bellman, S., Robinson, J. A., Wooley, B., & Varan, D. (2017). The effects of social TV on television advertising effectiveness. Journal of Marketing Communications, 23(1), 73-91.
   [Google Scholar]
7. Bindemann, M., Burton, A. M., Hooge, I. T., Jenkins, R., & De Haan, E. H. (2005). Faces retain attention. Psychonomic Bulletin & Review, 12(6), 1048-1053.
   [Google Scholar]
8. Cacioppo, J. T., & Petty, R. E. (1979). Effects of message repetition and position on cognitive response, recall, and persuasion. Journal of Personality and Social Psychology, 37(1), 97.
   [Google Scholar]
9. Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal of Consumer Research, 30(2), 292-304.
   [Google Scholar]
10. Clement, J., Aastrup, J., & Forsberg, S. C. (2015). Decisive visual saliency and consumers’ in-store decisions. Journal of Retailing and Consumer Services, 22, 187-194.
    [Google Scholar]
11. Desimone, R., & Duncan, J. (1995). Neural mechanisms of selective visual attention. Annual Review of Neuroscience, 18(1), 193-222.
    [Google Scholar]
12. De Veirman, M., Bruwiere, I., & Mollaert, E. (2022). SMI Barometer 2021 – 2022. How do Belgian youngsters experience branding and influencer marketing via social media. Opgehaald van: https://www.arteveldehogeschool.be/smibarometer
    [Google Scholar]
13. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.
    [Google Scholar]
14. De Veirman, M., & Hudders, L. (2020). Disclosing sponsored Instagram posts: The role of material connection with the brand and message-sidedness when disclosing covert advertising. International Journal of Advertising, 39(1), 94-130.
    [Google Scholar]
15. Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7.
    [Google Scholar]
16. Ehrenberg, A., Barnard, N., Kennedy, R., & Bloom, H. (2002). Brand advertising as creative publicity. Journal of Advertising Research, 42(4), 7-18.
    [Google Scholar]
17. Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising, 17(2), 138-149.
    [Google Scholar]
18. Fransen, M. L., Verlegh, P. W., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16.
    [Google Scholar]
19. Hudders, L., De Jans, S., & De Veirman, M. (2020). The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327-375.
    [Google Scholar]
20. Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats: A future research agenda. Journal of Advertising, 46(2), 333-349.
    [Google Scholar]
21. Isaacowitz, D. M., Wadlinger, H. A., Goren, D., & Wilson, H. R. (2006). Is there an age-related positivity effect in visual attention? A comparison of two methodologies. Emotion, 6(3), 511.
    [Google Scholar]
22. Janssen, L., Schouten, A. P., & Croes, E. A. (2022). Influencer advertising on Instagram: Product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising, 41(1), 101-127.
    [Google Scholar]
23. Kamleitner, B., & Khair Jyote, A. (2013). How using versus showing interaction between characters and products boosts product placement effectiveness. International Journal of advertising, 32(4), 633-653.
    [Google Scholar]
24. King, A. J., Bol, N., Cummins, R. G., & John, K. K. (2019). Improving visual behavior research in communication science: An overview, review, and reporting recommendations for using eye-tracking methods. Communication Methods and Measures, 13(3), 149-177.
    [Google Scholar]
25. Kohout, S., Kruikemeier, S., & Bakker, B. N. (2023). May I have your Attention, please? An eye tracking study on emotional social media comments. Computers in Human Behavior, 139.
    [Google Scholar]
26. Kwon, E. S., King, K. W., Nyilasy, G., & Reid, L. N. (2019). Impact of media context on advertising memory: A meta-analysis of advertising effectiveness. Journal of Advertising Research, 59(1), 99-128.
    [Google Scholar]
27. Langton, S. R., Law, A. S., Burton, A. M., & Schweinberger, S. R. (2008). Attention capture by faces. Cognition, 107(1), 330-342.
    [Google Scholar]
28. Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing, 25(6), 59-62.
    [Google Scholar]
29. Lou, C. (2022). Social media influencers and followers: Theorization of a transparasocial relation and explication of its implications for influencer advertising. Journal of Advertising, 51(1), 4-21.
    [Google Scholar]
30. Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
    [Google Scholar]
31. Mañas-Viniegra, L., Núñez-Gómez, P., & Tur-Viñes, V. (2020). Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in Spain. Heliyon, 6(3).
    [Google Scholar]
32. Maryhofer, M., Matthes, J., Einwiller, S.A., & Naderer, B. (2019). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39, 166 – 186.
    [Google Scholar]
33. Mazzoni, G., Vannucci, M., & Batool, I. (2014). Manipulating cues in involuntary autobiographical memory: Verbal cues are more effective than pictorial cues. Memory & Cognition, 42(7), 1076-1085.
    [Google Scholar]
34. McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310-321.
    [Google Scholar]
35. Orquin, J. L., & Holmqvist, K. (2018). Threats to the validity of eye-movement research in psychology. Behavior Research Methods, 50(4), 1645-1656.
    [Google Scholar]
36. Petty, R.E., Cacioppo, J.T. (1986). The Elaboration Likelihood Model of Persuasion. In: Communication and Persuasion. Springer Series in Social Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-4964-1_1
    [Google Scholar]
37. Percy, L., & Rossiter, J. R. (1992). A model of brand awareness and brand attitude advertising strategies. Psychology & Marketing, 9(4), 263-274.
    [Google Scholar]
38. Pieters, R., Wedel, M., & Zhang, J. (2007). Optimal feature advertising design under competitive clutter. Management Science, 53(11), 1815-1828.
    [Google Scholar]
39. Ro, T., Friggel, A., & Lavie, N. (2007). Attentional biases for faces and body parts. Visual Cognition, 15(3), 322-348.
    [Google Scholar]
40. Schmidt, S., & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
    [Google Scholar]
41. Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258-281.
    [Google Scholar]
42. Simmonds, L., Bellman, S., Kennedy, R., Nenycz-Thiel, M., & Bogomolova, S. (2020). Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation. Journal of Business Research, 111, 241-248.
    [Google Scholar]
43. Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues and Research in Advertising, 26(2), 53-66.
    [Google Scholar]
44. Statista (2023). Influencer marketing worldwide – statistics & facts. Opgehaald van: https://www.statista.com/topics/2496/influence-marketing/#topicOverview
45. Thoma, V., & Lavie, N. (2013). Perceptual load effects on processing distractor faces indicate face-specific capacity limits. Visual Cognition, 21(8), 1053-1076.
    [Google Scholar]
46. Vásquez-Amézquita, M., Leongómez, J. D., Seto, M. C., Bonilla, M., Rodríguez-Padilla, A., & Salvador, A. (2019). Visual attention patterns differ in gynephilic and androphilic men and women depending on age and gender of targets. The Journal of Sex Research, 56(1), 85-101.
    [Google Scholar]
47. Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
    [Google Scholar]
48. Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352.
    [Google Scholar]