If you have it, do not flaunt it | Amsterdam University Press Journals Online
2004
Volume 51 Number 3
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Op basis van theorieën omtrent , , , en , onderzochten wij de effecten van afbeeldingen en bijschriften die zich focussen op uiterlijk (versus minder uiterlijkgericht) op sportintentie en onzeker en geïnspireerd voelen. We deden een online experiment met een 3 (afbeelding: uiterlijkgerichte vrouwelijke fitfluencer, vs. niet uiterlijkgerichte fitfluencer, vs. niet uiterlijkgerichte zonder fitfluencer) x 3 (onderschrift: focus op voordelen voor uiterlijk vs. gezondheid- vs. stemming) onder twee steekproeven ( = 494, = 253). Resultaten tonen dat 1) in beide steekproeven vrouwen die een uiterlijkgerichte afbeelding hadden gezien de laagste sportintentie hadden, 2) door uiterlijkgerichte afbeeldingen kunnen vrouwen zich onzeker voelen, en 3) effecten verschillen niet tussen de bijschriften. Deze bevindingen suggereren dat uiterlijkgerichte fitfluencer Instagram-afbeeldingen de minst gewenste effecten hebben, zelfs als ze vergezeld worden door een bijschrift dat de gezondheids- of stemmingsvoordelen van sporten benadrukt.

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2023-09-01
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