Weerstand in de praktijk | Amsterdam University Press Journals Online
2004
Volume 52, Issue 2
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Er wordt vaak weerstand ervaren tegen overtuigende boodschappen en campagnes. In de wetenschappelijke literatuur over persuasieve communicatie en beïnvloeding worden redenen voor weerstand en manieren om weerstand te bieden beschreven alsook overtuigende tactieken om weerstand te verminderen. Op basis van interviews met communicatieprofessionals hebben we inzichten rondom weerstand in de praktijk onderzocht en vergeleken met wat in de wetenschappelijke literatuur op het gebied van communicatie en beïnvloeding bekend is over weerstand.

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