2004
Volume 53, Issue 2
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Via visuele sociale media delen consumenten steeds vaker bewust of onbewust informatie over de merken waarmee ze in aanraking komen, ook wel visuele merkgerelateerde (, Br-UGC) genoemd. Dit onderzoek geeft inzicht in de motivaties die consumenten hebben om visuele Br-UGC te maken, de contentkenmerken van visuele Br-UGC en de consequenties van visuele Br-UGC voor de ontvanger.

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2025-05-01
2025-06-16
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