2004
Volume 54, Issue 1
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Wanneer een grote mediamarkt een taal deelt met een kleiner aangrenzend land, ligt de verwachting voor de hand dat media uit het grotere land ‘overvloeien’ naar het kleinere. In dat laatste geval kunnen de kosten voor de productie van media-inhouden niet worden gecompenseerd door een omvangrijke binnenlandse bevolking, terwijl de toegang tot de kleinere markt voor in het grotere land gevestigde mediabedrijven slechts beperkte marginale kosten met zich meebrengt. Dit artikel analyseert patronen van buitenlandse mediaconsumptie binnen de twee belangrijkste taalgemeenschappen van België (de Vlaamse en de Franstalige gemeenschap) en toont aan dat een dergelijke ‘overloopsituatie’ zich niet uniform noch automatisch voordoet. Na een vergelijking van Vlaanderen (dat relatief weinig ontvankelijk is voor Nederlandse media) en Franstalig België (dat in aanzienlijk hogere mate permeabel is voor Franse media), introduceren en bespreken wij het concept als resultaat van de complexe historische en culturele ontwikkeling van het Vlaamse mediasysteem, waarbij de taalfactor dient te worden begrepen als één element binnen een breder geheel van verklarende factoren.

Loading

Article metrics loading...

/content/journals/10.5117/TCW2026.1.007.STAN
2026-02-01
2026-02-05
Loading full text...

Full text loading...

/deliver/fulltext/13846930/54/1/TCW2026.1.007.STAN.html?itemId=/content/journals/10.5117/TCW2026.1.007.STAN&mimeType=html&fmt=ahah

References

  1. Athique, A. (2013). Transnational Audiences: Geocultural Approaches. Continuum. Journal of Media & Cultural Studies, 28(1), 4–17.
    [Google Scholar]
  2. Bonin, G., Dingerkus, F., Dubied, A., Mertens, S., Rollwagen, H., Sacco, V., … Wyss, V. (2017). Quelle Différence? Language, culture and nationality as influences on francophone journalists’ identity. Journalism Studies, 18(5), 536–554.
    [Google Scholar]
  3. Bengesser, C., Esser, A., & Steemers, J. (2023). Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity. Nordicom Review, 44(1), 85–105.
    [Google Scholar]
  4. de Bonville, J. (2006). L’analyse de contenu des médias. De la problématique au traitement statistique. Brussels: De Boeck.
    [Google Scholar]
  5. Deffet, E. (2024). PIB en Wallonie: un quart de siècle n’a pas suffi à résorber l’écart avec la Flandre. Le Soir. https://www.lesoir.be/565466/article/2024-02-01/pib-en-wallonie-un-quart-de-siecle-na-pas-suffi-resorber-lecart-avec-la-flandre
    [Google Scholar]
  6. Econopolis (2014). Vlaanderen Inc. De Vlaamse audiovisuele sector: 4 scenario’s.
    [Google Scholar]
  7. Esser, F., & Hanitzsch, T. (Eds.). (2012). The Handbook of Comparative Communication Research. London: Routledge.
    [Google Scholar]
  8. Francard, M., & Blanchet, Ph. (2003). Identités culturelles. In G.Jucquois and G.Ferréol (Eds.), Dictionnaire d’interculturalité (pp. 155–161). Paris: Armand Colin.
    [Google Scholar]
  9. Grisold, A. (1996). Press Concentration and Media Policy in Small Countries: Austria and Ireland Compared. European Journal of Communication, 11(4), 485–509.
    [Google Scholar]
  10. Hallin, D., & Mancini, P. (2004). Comparing Media Systems. Three models of media and politics. New York: Cambridge University Press.
    [Google Scholar]
  11. Hanks, W. (1996). ‘Language form and communicative practices.’ In J.Gumperz and S.Levinson (Eds.), Rethinking Linguistic Relativity (pp. 232–270). Cambridge: Cambridge University Press.
    [Google Scholar]
  12. Hantrais, L. (1999). ‘Contextualization in Cross-national Comparative Research.’International Journal of Social Research Methodology, 2(2), 93–108.
    [Google Scholar]
  13. Hardy, J. (2008). Western Media Systems. London: Routledge.
    [Google Scholar]
  14. Hendrickx, J., & Van den Bulck, H. (2024). Rumor has it: Epistemology of celebrity journalism in the Flemish digital media ecology. Journalism, 26(7), 1391-1410.
    [Google Scholar]
  15. Hepp, A., & Couldry, N. (2009). ‘What should comparative media research be comparing? Towards a transcultural approach to media cultures.’ In Daya KishanThussu (Ed.), Internationalizing media studies (pp. 32–48). Abingdon: Routledge.
    [Google Scholar]
  16. IWEPS (2024). Produit Intérieur Brut par habitant, données 2024.
    [Google Scholar]
  17. Jackson, J. (2011). The socio-cultural context of broadcasting markets. In G.F.Lowe & C. S.Nissen (Eds.), Small among giants: Television broadcasting in smaller countries (pp. 91–110). Göteborg: Nordicom.
    [Google Scholar]
  18. Kaufmann, J.-C. (2016). L’entretien compréhensif. Paris: Armand Colin.
    [Google Scholar]
  19. Kramsch, C. (2011). Language and Culture. In J.Simpson (Ed.), Routledge Handbook of Applied Linguistics (pp. 305–317). Abingdon: Routledge.
    [Google Scholar]
  20. Kramsch, C., & Whiteside, A. (2008). Language ecology in multilingual settings. Towards a theory of symbolic competence. Applied Linguistics, 29(4), 645–671.
    [Google Scholar]
  21. Ladegaard, H. J. (2007). Global Culture – Myth or Reality? Perceptions of ‘National Cultures’ in a Global Corporation. Journal of Intercultural Communication Research, 36(2), 139–163.
    [Google Scholar]
  22. Lowe, G.F., Berg, C.E., & Nissen, C.S. (2011). Size matters for TV broadcasting policy. In G.F.Lowe & C.S.Nissen (Eds.), Small among giants: Television broadcasting in smaller countries (pp. 21–41). Göteborg: Nordicom.
    [Google Scholar]
  23. Lowe, G.F., & Nissen, C.S. (2011). Small among giants: Television broadcasting in smaller countries. Göteborg: Nordicom.
    [Google Scholar]
  24. Mabille, X. (2011). Nouvelle histoire politique de la Belgique. Brussels: CRISP.
    [Google Scholar]
  25. Mast, J., de Ruiter, K., & Kuppens, A.H. (2017). Linguistic proximity and global flows of television. International Journal of Communication, 11, 2562–2583.
    [Google Scholar]
  26. Napoli, P.M. (2015). The audience as product, consumer, and producer in the contemporary media marketplace. In G.F.Lowe & C.Brown (Eds.), Managing media firms and industries: What’s so special about media management ? (pp. 261–275). Berlin: Springer.
    [Google Scholar]
  27. Picone, I., & Pauwels, C. (2013). Belgium: Big Changes in a Small News Economy. In P.C.Murschetz (Ed.), State Aid for Newspapers: Theories, Cases, Actions, (pp. 149–162). Berlin: Springer.
    [Google Scholar]
  28. Puppis, M. (2009). Media Regulation in Small States. International Communication Gazette, 71(1-2), 7–17.
    [Google Scholar]
  29. Puppis, M., d’Haenens, L., Steinmaurer, T., & Künzler, M. (2009). The European and Global Dimension: Taking Small Media Systems Research to the Next Level. International Communication Gazette, 71(1-2), 105–112.
    [Google Scholar]
  30. Raats, T., & Jensen, P.M. (2021). The Role of Public Service Media in Sustaining TV Drama in Small Markets. Television & New Media, 22(7), 835–855.
    [Google Scholar]
  31. Raeymaeckers, K., & Heinderyckx, F. (2018). Belgium: Divided along language lines. In T.Eberwein, S.Fengler & M.Karmasin (Eds.), The European Handbook of Media Accountability (pp. 14–23). London and New York: Routledge.
    [Google Scholar]
  32. Rossel Advertising (2023). Enquête Poll Sud. Brussels: Rossel Media Group.
    [Google Scholar]
  33. Schlesinger, P., & Benchimol, A. (2015). Small nations, the press and the digital challenge. Media, Culture & Society, 37(1), 101–106.
    [Google Scholar]
  34. Schwartz, O., Paradeise, C., Demazière, D., & Dubar, C. (1999). Analyser les entretiens biographiques. L’exemple des récits d’insertion. Sociologie du travail, 41(4), 453–479.
    [Google Scholar]
  35. Sinardet, D., De Swaert, K., & Dandoy, R. (2004). Les sujets des journaux télévisés francophones et flamands. Courrier hebdomadaire du CRISP, 1864(39), 5–37.
    [Google Scholar]
  36. Straubhaar, J. (2007). World television: From global to local. New York: Sage.
    [Google Scholar]
  37. Trappel, J. (2011). Structure and dynamics. The television broadcasting industry in smaller countries. In G.F.Lowe & C. S.Nissen (Eds.), Small among giants: Television broadcasting in smaller countries, (pp. 111–129). Göteborg: Nordicom.
    [Google Scholar]
  38. Vandenberghe, H., & d’Haenens, L. (2021). The Netherlands: On media concentration and resilient freelance journalists. In J.Trappel and T.Tomaz (Eds.), The Media for Democracy Monitor 2021: How Leading News Media Survive Digital Transformation (Vol. 1) (pp. 257–229). Göteborg: Nordicom.
    [Google Scholar]
  39. Van den Bulck, H., Panis, K., Raeymaekers, D. & Maeseele, P. (2016). The forgotten actor in media ownership debates: Audiences and their knowledge of media ownership in Flanders. Communications, 41(1), 99–110.
    [Google Scholar]
  40. Verdier, M. (2018). Les divagations du Français en Belgique. La Croix (7/30/2018). https://www.la-croix.com/Monde/Europe/divagations-francais-Belgique-2018-07-30-1200958581
    [Google Scholar]
  41. Vlaamse Regulator voor de Media – VRM. Mediaconcentratie in Vlaanderen. Rapporten 2022 en 2024.
    [Google Scholar]
/content/journals/10.5117/TCW2026.1.007.STAN
Loading
/content/journals/10.5117/TCW2026.1.007.STAN
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error