2004
Volume 53, Issue 4
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Samenvatting

Samenvatting

Deze studie onderzoekt hoe gezondheidspromotors duurzame, gezonde voeding communiceren op sociale media. Een analyse van 545 TikTok-video’s toont aan dat diëtisten vaker en met meer betrokkenheid posten dan gezondheidsorganisaties. Verschillende strategieën worden gebruikt, zoals sociale normen en emotionele en rationele . Praktische implicaties en aanbevelingen voor toekomstig onderzoek worden besproken.

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