Waarom socialmediainfluencers betere verkopers zijn dan traditionele beroemdheden | Amsterdam University Press Journals Online
2004
Volume 50, Issue 1
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286
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2022-04-01
2024-06-22
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References

  1. Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising, 39 (2), 258-281.
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