Waarom socialmediainfluencers betere verkopers zijn dan traditionele beroemdheden | Amsterdam University Press Journals Online

2004

Volume 50, Issue 1

ISSN: 1384-6930
E-ISSN: 1875-7286

oa Waarom socialmediainfluencers betere verkopers zijn dan traditionele beroemdheden
Authors: Alexander P. Schouten¹ & Loes Janssen²
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¹ Universiteit van Tilburg ² Universiteit van Tilburg
Publisher: Amsterdam University Press
Source: Tijdschrift voor Communicatiewetenschap, Volume 50, Issue 1, Apr 2022, p. 56 - 59
DOI: https://doi.org/10.5117/TCW2022.1.004.SCHO
Language: Dutch

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© Alexander P. Schouten & Loes Janssen

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2022-04-01

2025-06-01

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References

Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising, 39 (2), 258-281.
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