Tijdschrift voor Communicatiewetenschap - Volume 39, Issue 4, 2011

Dit themanummer van het Tijdschrift voor Communicatiewetenschap bestaat uit zeven geselecteerde onderzoekspresentaties die tijdens het elfde Etmaal van de Communicatiewetenschap, het jaarlijkse congres van Nederlandse en Vlaamse communicatiewetenschappers zijn gepresenteerd. Christ’l De Landtsheer, Lieuwe Kalkhoven & Loes Broen concluderen onder de titel ‘De beeldspraak van Geert Wilders, een Tsunami over Read More

Het elfde Etmaal van de Communicatiewetenschap vond plaats op 24 en 25 januari 2011 aan de Universiteit Twente. Het congres dat onder auspiciën van de Nederlandse onderzoekschool voor Communicatiewetenschap NESCoR in samenwerking met de Vlaamse Communicatiewetenschap is georganiseerd, laat ieder jaar weer een momentopname zien van de meest recente onderzoeksinspanning Read More

The imagery of Geert Wilders, a Tsunami over the Netherlands? The imagery of Geert Wilders, a Tsunami over the Netherlands? This article examines the language of the Dutch politician Geert Wilders and his anti-immigrant Party for Freedom (PVV) against the yardstick of ‘extreme right’. Should we consider Wilders who is charged because of hatred against Muslims as a populist or rather an extreme-rightist? The co Read More

I localize, I advertise and I create effect? A study on the Perceived Ad Intrusiveness of Location Based Advertising within a virtual supermarket I localize, I advertise and I create effect? A study on the Perceived Ad Intrusiveness of Location Based Advertising within a virtual supermarket Advertisers are looking for new ways to deal with ad avoidance. Location Based Advertising (LBA) increasingly presents itself as a feasibl Read More

Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector In this case study, we used the Organizational Stakeholder Model of Change Implementation Communication (Le Read More

Brand Characters Increase the Appeal of the Healthy Choice Among Preschoolers via Affective Mechanisms Brand Characters Increase the Appeal of the Healthy Choice Among Preschoolers via Affective Mechanisms This study explored how character-product congruence influences preschoolers’ healthy product choice via two types of affective responses, their automatic and elaborate affective responses. In addition Read More

A theoretical investigation into the narrative logic of contemporary computer games A theoretical investigation into the narrative logic of contemporary computer games This paper explores the logics behind two primary ways in which computer games deal with stories. As evident in how these games are designed, one of these logics focuses on players as implied authors who guide heroes through challenging trials a Read More

Online Friends Determine the Persuasiveness of SNS Advertising Campaigns Online Friends Determine the Persuasiveness of SNS Advertising Campaigns Marketers more and more design advertising campaigns especially for Social Network Sites (SNS), with the aim that SNS users forward these campaigns to their online network. By means of a survey, this study investigates whether the persuasiveness of such campaigns is Read More

From digital divide to digital inclusion: towards a sustainable support of e-inclusion initiatives in Flanders From digital divide to digital inclusion: towards a sustainable support of e-inclusion initiatives in Flanders Throughout the last decade it has become clear that the digital divide needs to be considered as a complex phenomenon covering a wide range of exclusion mechanisms at the level of access, usage and multiple digital Read More

Kathleen Beullens & Astrid DirikxMediagebruik en risicogedrag van jongeren in het verkeer. Een literatuuroverzicht.39:1 – pp. 78-93