Tijdschrift voor Communicatiewetenschap - Volume 39, Issue 2, 2011

Dit nummer van het Tijdschrift voor Communicatiewetenschap bevat vijf artikelen en een boekbespreking. De vijf artikelen laten de grote variëteit zien in onderzoeksmethoden die door Nederlandse en Vlaamse communicatiewetenschappers in hun onderzoek worden toegepast.In het eerste artikel, getiteld Een bekende smoel voor het goede doel. De effectiviteit van Bekende Vlamingen in non-profitcampagnes, wordt het ond Read More

Famous Flemings’ Effectiveness in Non-Profit Campaigns. Famous Flemings’ Effectiveness in Non-Profit Campaigns. This article studies the effectiveness of Flemish celebrities as endorsers in non-profit campaigns. Six existing Flemish campaigns were selected and tested on the public in three regards: the recognition of the campaign, the ability to name the organisation behind it and the intention to support the organisati Read More

‘Where the action is’: Events as a marketing communication tool ‘Where the action is’: Events as a marketing communication tool Despite the increasing use of event marketing in the field of marketing communication, the academia has paid surprisingly little empirical attention to this widely emerging phenomenon. In the present research we defined event marketing and explored consumers’ perceptions towards this r Read More

Public Television and Identification: Flemish citizens with Moroccan and Turkish backgrounds. Evidence from family research Public Television and Identification: Flemish citizens with Moroccan and Turkish backgrounds. Evidence from family research This article outlines how the Flemish public broadcaster VRT is perceived by 25 in-depth interviewed families with Moroccan and Turkish backgrounds. Our analysis shows that, com Read More

Television as a moral training room. A quantitative exploration of moral reflection induced by television narratives. Television as a moral training room. A quantitative exploration of moral reflection induced by television narratives. In this article the focus is on a quantitative exploration of different groups of viewers and how they engage in moral reflection during or after watching television. Using perspectives derived from Read More

Newssources and quality in journalism. An exploration of domestic newsitems in Flemish and Dutch newspapers. Newssources and quality in journalism. An exploration of domestic newsitems in Flemish and Dutch newspapers. This article analyzes domestic news in four Flemish and Dutch quality newspapers in terms of source transparency and the role of pre-packaged information. The purpose of the study is to provide an Read More

Trans-Reality Television: The Transgression of Reality, Genre, Politics, and Audience.