Tijdschrift voor Communicatiewetenschap - Volume 48, Issue 2, 2020

Wetenschappers zijn mensen van de inhoud. Dat geldt met name voor communicatiewetenschappers. Zij gaan de diepte in met het onderzoek dat zij doen. Onderzoek náár de inhoud. Zij bestuderen mediaberichten, communicatie-uitingen of dialogen. Hoe ze geproduceerd, gedistribueerd en geconsumeerd worden. Hoe ze mensen bereiken of in beweging brengen, informeren of interesseren, verblijden of verblinden. Het num Read More

Responsive diversity: a new look at news diversity Diversity is one of the key issues in a well-functioning democratic society. However, there are multiple ways to interpret diversity. In this article, we argue that the commonly used interpretation of representative diversity, as reflecting societal diversity, has become obsolete. Therefore, we suggest a renewed approach to news diversity with the notion of responsive diversity. Acc Read More

Old wine in new bottles? A historical comparison of microtargeting in the Netherlands Political microtargeting is sometimes presented as a revolution in political campaigning. Sending citizens tailored political messages is considered effective, efficient, and modern, especially in the Netherlands. In this article we dive deeper into the concept of microtargeting. We compare modern-day microtargeting and political ca Read More

Refugees on screen. A critical discourse analysis of the news discourse about Syrian refugees by the public and commercial broadcaster in Flanders The civil war in Syria, ongoing since 2011, forced 6.7 million people to flee their country (UNHCR, 2019). Applying a critical discourse analysis, this study investigates the representation of refugees by the public (VRT) and the commercial (VTM) broadcaster in Flanders, focusing on Se Read More

Karen Nelson-Field is oprichter en executive director van Amplified Intelligence alsmede hoogleraar Media Innovation aan de Universiteit van Adelaide in Australië. In haar vorige boek uit 2013 besprak zij, op basis van onderzoek, wat fabel of feit was met betrekking tot viral marketing.

Diversity is one of the key issues in a well-functioning democratic society. However, there are multiple ways to interpret diversity. In this article, we argue that the commonly used interpretation of representative diversity, as reflecting societal diversity, has become obsolete. Therefore, we suggest a renewed approach to news diversity with the notion of responsive diversity. According to this concept, journalists are responsi Read More