‘A promise on the value you’ll receive.’ Over branding in het literaire veld | Amsterdam University Press Journals Online
2004
Volume 61, Issue 1
  • ISSN: 1876-9071
  • E-ISSN: 2214-5729
Preview this article:

There is no abstract available.

Loading

Article metrics loading...

/content/journals/10.5117/IN2023.1.009.GREV
2023-05-01
2024-04-19
Loading full text...

Full text loading...

/deliver/fulltext/18769071/61/1/IN2023.1.009.GREV.html?itemId=/content/journals/10.5117/IN2023.1.009.GREV&mimeType=html&fmt=ahah

References

  1. Berger, A. (2019). Brands and Cultural Analysis. London/New York, Palgrave Macmillan.
    [Google Scholar]
  2. Booth, E. & Hayes, D. (2005). Authoring the Brand. Literary Licensing. Young Consumers, 7(1), 43-53.
    [Google Scholar]
  3. Laxer, C. (2013). Literary Branding in the Romantic Period. [Ongepubliceerd PhD-proefschrift]. University of Toronto.
    [Google Scholar]
  4. Martens, M. (2016). Publishers, Readers, and Digital Engagement. London/New York, Palgrave Macmillan.
    [Google Scholar]
  5. Radkovets, O. & Bilushchak, T. (2021). Formation of Literary Self-Branding on Social Media. Видавництво Львівської політехніки, 145-146.
    [Google Scholar]
  6. Schoonenberg, G. (2019). A Literary Prize of Their Own. The Branding and Reception of the Women’s Prize for Fiction as a Prize Exclusively by Women. [Ongepubliceerd PhD-proefschrift]. Radboud Universiteit Nijmegen.
    [Google Scholar]
  7. Smit, W. (2018). Branding the Literary Award. The Man Booker Prize for Fiction 2014-2017 [Ongepubliceerd PhD-proefschrift]. Radboud Universiteit Nijmegen.
    [Google Scholar]
  8. Tuschling, J. (2011). The Face of the Brand. Author and Book Market in Elfriede Jelinek’s Prose of the Noughties. Austrian Studies, 19, 82-97.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.5117/IN2023.1.009.GREV
Loading
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error