2004
Volume 54, Issue 1
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Deze studie onderzoekt de blootstelling aan en attitude tegenover gokreclame, via een dagboekmethode en diepte-interviews bij twintig Vlaamse adolescenten (15-18 jaar), vanuit het perspectief van de normalisatietheorie (Parker et al., 2002). De resultaten duiden normaliseringsprocessen en bieden inzicht in de beschikbaarheid, de intentie, het gebruik, de sociale accommodatie en de culturele accommodatie van gokken. Blootstelling aan online advertenties voor sportweddenschappen werd het vaakst gerapporteerd.1

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  • Article Type: Research Article
Keyword(s): adolescents; advertising; gambling; multi-methods; risk behavior
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