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Volume 51 Number 3
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286
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© Liselot Hudders & Eva A. van Reijmersdal. This is an open access article distributed under the terms of the CC BY-ND 4.0 license. http://creativecommons.org/licenses/by-nd/4.0
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2023-09-01
2025-12-16
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References

  1. Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in influencer marketing: A review and bibliometric analysis. Journal of Interactive Advertising, 22(1), 1-27.
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  2. Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617-644.
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  3. Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial implications. Journal of Advertising, 50(2), 160-178.
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