Entertainment-Education in het nieuwe medialandschap | Amsterdam University Press Journals Online
2004
Volume 50, Issue 1
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Via populaire media op radio en tv heeft de Entertainment-Education-strategie (EE-strategie) mensen over de hele wereld geïnspireerd hun kennis, denkbeelden en gedrag te veranderen om daarmee hun eigen gezondheid en die van hun omgeving te verbeteren. Dit overzichtsartikel verkent hoe de EE-strategie kan worden ingezet op het internet.

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